I started my digital marketing career in 2013. Back then, my writing skills were limited to crafting Google Ads. Capturing the attention of potential buyers within two lines of 25 characters each and a third line of 35 characters was a real challenge. I loved it. I was fascinated by the art of word selection to grab people's attention and drive clicks. I could spend hours tweaking and testing different variations.

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I started reading personal development books in 2018. The first book I ordered was The 4-Hour Work Week by Tim Ferriss. My mind was blown. A new world of knowledge had opened to me. For the next couple of years, I read one self-help book after another. I'd fallen in love with the transformational effect each book could have on me.   

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In 2019, when I started my own business to help professional women stand out on LinkedIn, my writing abilities evolved. I began writing weekly newsletters and numerous LinkedIn posts to promote my services. Occasionally, I'd receive compliments on my writing, and it would always surprise me. I had never considered myself as a gifted writer; I simply wrote out of necessity.

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Initially, I focused on optimizing LinkedIn profiles for the algorithm to increase visibility in searches. But soon, my clients started asking for help in crafting their professional narratives. Many felt their careers lacked a clear direction. I loved helping them find the common thread and the right angle to tell their stories in a way that captivated both the reader and themselves.